During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]
Tag Archives | shared purpose
Social Means Freedom, For Better or Worse
This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell. (Part I, the foundational rules of the social era can be found here.) Do let me know what you think.. and especially what you want to see addressed [...]
Enough About You
I remember when I first joined online communities. How foreign it all felt. Who was “out there” that I was tweeting to? Who was going to read the blog that I was writing on? I spent my energy in real-life relationships more than online. I would poke my nose in and not “get it” very [...]