During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is …
Social Means Freedom, For Better or Worse
This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell. (Part I, the …
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Enough About You
I remember when I first joined online communities. How foreign it all felt. Who was “out there” that I was tweeting to? Who was going to read the blog that …
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