Tag Archives | shared purpose

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about  More

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Enough About You

I remember when I first joined online communities. How foreign it all felt. Who was “out there” that I was tweeting to? Who was going to read the blog that I was writing on? I spent my energy in real-life relationships more than online. I would poke my nose in and not “get it” very  More

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