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Author Archives: Nilofer Merchant

Blog Yes & Know

Developing Ideas + Dealing with Haters

March 20, 2012March 20, 2012

Whew! I feel like I just gave birth to an intellectual baby. And it was a big one. A 10-lber. And pushing it out was hard. And some people thought …

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Stop Talking About Social and Do It

March 16, 2012March 16, 2012

“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also …

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Meetings are SuperTax of Work

March 12, 2012March 12, 2012

We create a huge tax on everything we do when we insist on meeting more, later. Send stuff out that is best read so we don’t have to spend time …

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Why Social Marketing Is So Hard

March 9, 2012March 9, 2012

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 …

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Why Porter’s Model No Longer Works

March 6, 2012March 6, 2012

This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. …

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TED Bookstore Curation

March 3, 2012March 3, 2012

This year, I got asked to co-create the TEDbookstore with fellow TEDsters. I mentioned in an earlier post, it was a bit of a “sophie’s choice” moment because I felt …

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Social Means Freedom, For Better or Worse

February 23, 2012February 23, 2012

This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell.  (Part I, the …

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Without a Clear Vision

February 21, 2012February 21, 2012

Vision is crucial. It is utterly irreplaceable. No amount of execution or financial success can replace vision. Why? Because, vision can lead the creative work of an entire tribe. (Not …

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Rules for The Social Era

February 15, 2012February 15, 2012

I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a …

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