Blog Yes & Know

The Heartbeat Model

Much of CEOs I talk with spend a lot of time thinking about ways to drive growth of their business. Perhaps they never even stop thinking about it. And after they work on it a lot, they tend to engage their exec team on the topic. Once that level of discussion has happened, a group of incredibly talented c-suite people have figured out how to “grab” on to what it is they need to do. But the key question remains, how do employees “grab on” to the strategy?

Don’t Throw Your Influencers Under the Bus Just Yet

One thing the marketing industry and the tech industry have in common is that they’re both periodically swept by fad ideas (call them memes if you want to sound hip) that enchant everyone to the point of obsession. That obsession then produces a backlash that causes everyone to swing the other way and completely dismiss the original idea. We’re going through one of those cycles right now with the idea of influencer marketing. As usual, the reality is somewhere in between the hype and the backlash–influencer marketing is not the be-all that some people made it out to be, but it’s not bunk either.

Making Money via Mashups

Dial back a year or two and there were lots of questions about whether mashups supported a viable business model. Concerns centered around: low barriers to entry, copyright issues and the risk of someone else owning the data. While all are legitimate concerns, none seems to have derailed the mashup phenomenon.
So what’s going on? Do developers no longer care about making money? Hardly.