Market analyst powerhouse Gartner recently came out strongly behind Web 2.0, which we and others see as another step toward the Web 2.0 vision. While Gartner expects the majority of Global 1000 companies to adopt some technology-related aspects of Web 2.0 by 2008, companies will be much slower to adopt the social dimensions of Web 2.0.
Give me that thing called [customer] Love
Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great …
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Generosity in Business: It’s needed
Business is often about the ‘bottom line’. But there’s gotta be more. The bottom line doesn’t measure the way in which we work, the way in which people learn, and …
Customer Delight Produced by Delighted Employees
One thing that’s been keeping me up at night is ways to scale Rubicon. I know that ultimately we need to add staff as we have a high-class problem of …
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Reserve seems key to Creating
I am sitting in Logan airport with a clean email inbox. First time in weeks, if not months, I think. I’ve been swimming pretty hard lately as there have been …
Solutions Drive Sales
Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras. …
Give em dignity or they’ll never hear you
Providing dignity while giving feedback matters.
Basic Marketing 101: Don’t make the customer mad
I couldn’t believe this story ; I thought for sure it had to be a hoax. After all, Microsoft has the economics, savvy, and operating experience to do marketing right. …
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Metrics: The Long and the Short View
In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few …
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