Blog Yes & Know

Metrics: Getting Rid of the Voodoo in Marketing

It's time for marketers to get out of the realm of voodoo and spin, to create a more defensible position for budget dollars and develop a more secure "seat at the table" by being the business champions they are. Sound too good to be true? I think not. The high-tech industry is finally catching up with more established consumer businesses in the areas of metrics and accountability. This is not a marketing trend per se, but a marketing "practice" trend, which is just as important. This is a must-have going forward. I believe marketing can be a data-driven, metrics-focused art.

Yahoo Partners with Motorola: Should You Care?

Yahoo and Motorola recently announced a multi-year deal where Motorola will pre-load Yahoo Go for Mobile on "tens of millions" of mid-priced and high-end Motorola phones. The deal is similar to the deal Yahoo and Nokia struck in January. Currently, Yahoo Go for Mobile is available in US only from Cingular on a single Nokia phone (S60-based Nokia 8862) available since February. 5-10 models are shipping with the service in Europe and Asia.

Web 2.0 Takes Another Step Forward

Market analyst powerhouse Gartner recently came out strongly behind Web 2.0, which we and others see as another step toward the Web 2.0 vision. While Gartner expects the majority of Global 1000 companies to adopt some technology-related aspects of Web 2.0 by 2008, companies will be much slower to adopt the social dimensions of Web 2.0.