Is Marketing considered a a Corporate Performance Contributor? From conversations I’m having around the Valley, I’ve come to realize that marketing and its relevancy to the C-Suite is (in cleaned …
RIM’s Blackberry Campaign Commentary
Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other …
RIM's Blackberry Campaign Commentary
Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other …
CMOs: Lead a Revolution!
A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, …
Some good reads …
I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since …
Execute revenue growth, or not
I was just reading Double Digit Growth by Michael Treacy. Yes, during work hours. Call it my version of eating bon-bons. I needed a break. And his book is one …
Mobile Users non Loyal … Explained
Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless …
The Holy Grail of the SMB Market
I’ve been working with many a new client who wants to reach the SMB market. These are traditional enterprise companies who want to expand. And they the SMB market as …
Dinosaur Defense Strategy / Consumer Software Companies
A colleague who works within one of my company’s clients writes this email to me about a month ago: “I still find myself scratching my head at how to apply …
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