Today, BusinessWeek ran a front cover story on Marisa Mayer’s leadership of Yahoo, asking what seems like a 10-year old question, ‘can it be saved?’ Having grown up in Silicon …
What is “social”? (An Etymology of Sorts)
Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era – are they all the same, or are they quite different? Do you know? If you don’t know, you might …
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Like a Virgin
I was recently flying Virgin America on my way home from NYC. I usually check my watch just as the gates are about to close, to see if we’re leaving …
Traditional Strategy Is Dead. Welcome to the #SocialEra
When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t …
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Resilient Organizations & Open Networks
In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about …
What Replaces Marketing
During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is …
Stop Talking About Social and Do It
“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also …
Social Means Freedom, For Better or Worse
This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell. (Part I, the …
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Rules for The Social Era
I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a …
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