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Format Archives:

Blog Yes & Know

What Replaces Marketing

April 4, 2012April 6, 2012

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is …

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3 Books Well Worth-Reading

April 2, 2012April 2, 2012

The Synergist A business book meant for the real-working leader, Les McKeown gives an intuitive model to allow anyone to lead. The notion is that every team needs a blend …

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Quiet: Understanding & Celebrating Introverts

March 29, 2012March 29, 2012

The last few weeks I’ve been as limp as a lettuce leaf that had stayed a few weeks too long in the fridge. This is not unusual. It is what …

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Quiet: Understanding & Celebrating Introverts

March 29, 2012

The last few weeks I’ve been as limp as a lettuce leaf that had stayed a few weeks too long in the fridge. This is not unusual. It is what …

Continue reading “Quiet: Understanding & Celebrating Introverts”

Developing Ideas + Dealing with Haters

March 20, 2012March 20, 2012

Whew! I feel like I just gave birth to an intellectual baby. And it was a big one. A 10-lber. And pushing it out was hard. And some people thought …

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Stop Talking About Social and Do It

March 16, 2012March 16, 2012

“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also …

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Meetings are SuperTax of Work

March 12, 2012March 12, 2012

We create a huge tax on everything we do when we insist on meeting more, later. Send stuff out that is best read so we don’t have to spend time …

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Why Social Marketing Is So Hard

March 9, 2012March 9, 2012

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 …

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Why Porter’s Model No Longer Works

March 6, 2012March 6, 2012

This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. …

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