I am sitting in Logan airport with a clean email inbox. First time in weeks, if not months, I think. I’ve been swimming pretty hard lately as there have been …
Solutions Drive Sales
Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras. …
Give em dignity or they’ll never hear you
Providing dignity while giving feedback matters.
Give em dignity or they'll never hear you
Providing dignity while giving feedback matters.
Basic Marketing 101: Don’t make the customer mad
I couldn’t believe this story ; I thought for sure it had to be a hoax. After all, Microsoft has the economics, savvy, and operating experience to do marketing right. …
Continue reading “Basic Marketing 101: Don’t make the customer mad”
Basic Marketing 101: Don't make the customer mad
I couldn’t believe this story ; I thought for sure it had to be a hoax. After all, Microsoft has the economics, savvy, and operating experience to do marketing right. …
Continue reading “Basic Marketing 101: Don't make the customer mad”
Metrics: The Long and the Short View
In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few …
Be the non-anxious presence…
Leaders reveal their capability and their character when things go sideways. Edwin Friedman says that he best leaders are a “non-anxious presence in an anxious world.” While my day job …
Strategic Defense Moves: Get Closer to your Customer
You know the best way to build a competitive position? By knowing your customer face-to-face, voice-to-voice. Not some abstract idea of who your customer is, but being able to interchange …
Continue reading “Strategic Defense Moves: Get Closer to your Customer”
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