A Rubicon Sparkler at the beginning of the season saw CEO Nilofer Merchant presenting a discussion on influencer marketing with Nick Hayes, co-author of Influencer Marketing: Who Really Influences Your Customers.
VARs adapt to new realities
Technology businesses come and go, but as a category VARs are the survivors of the technology world. A couple of years ago an editor asked me if SaaS was going to kill the channel. At the time, it was too early to tell exactly what was going to happen, but I expressed confidence that VARs would survive as an important channel, even if they had to evolve in significant ways.
No, No, Rupert
In newspaper publishing, Rupert Murdoch is cutting a wide swath through the Wall Street Journal and the New York Post –even shrinking the physical size of both newspapers to cut costs.
New channels–Craigslist, Yahoo, Google AdWords and others–have pulled classified and other types of ads away from newspapers. The New York Times, in an attempt to increase its online readership, is working on an API that aims to make the entire newspaper “programmable,” says Josh Catone at ReadWriteWeb.
Say what People Will Hear
Yesterday I watched someone I adore do something that doesn’t serve him. If you find yourself not persuading as well as you like, think about your choice of words. For …
How Lucky We Are
is in service to the person. Not the service to the person.
Ballmer to Yang: I Just Can’t Quit You
Two NYT journalists see Microsoft ‘needing a franchise’ as the software giant puts the moves on Yahoo all over again. Two weeks after walking away from takeover talks with Yahoo, …
The iPhone Work
Today was a good day. Fortune, WSJ, others covered us. Good day.
The Heron
In a few weeks, I’m doing a talk on Passion. It’s one I’ve never done before. I find my mind goes to the topic often — to define it, to …
Apple iPhone: Successes/Challenges
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
- Culture & Leadership (146)
- Entrepreneurship (160)
- Featured (8)
- Market Power (216)
- onlyness (124)
- Social (80)
- Talks (29)
- Technology & Trends (78)
- The Personal Story (81)
- Uncategorized (195)
