Is there ever a good reason to not tell everything to everybody? Yes, there is. Surprise you that I would say that? In relationships, power is not the key to …
How are Synergy and Ajax Technology related?
When buzz starts to happen in Silicon Valley, the same terms are used over and over again, with a completely different definition for the same words. Yesterday, a client of …
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Churn and Burn or Ways to Go?
It is true that, over time, strong technology consumer companies will win market share from weak companies. However, there’s one nearly surefire way to make sure you don’t fail. Focus. …
Go-to-market in Web 2.0 Era
It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories …
Reminder to Self: Networking is a Must
Okay, I normally don’t network. I’d rather be at home, in my pajamas with either a good book or my laptop. And networking itself has a bad rap. But I …
Consumer technology matters but only to a few…
Consumer technology matters, sure. But remember that most of consumer technology stuff is something people made up and then found someone willing to buy. I profess to have done this …
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Getting over ourselves!
We in Silicon Valley try and buy happiness. We believe money brings freedom. We believe seeking happiness through security will fill us up. We believe seeking happiness through status will …
Do you know what drives purchase?
Consumer goods like P&G have always invested in knowing how their sales and marketing activities drive purchase. See this article from July 10th, by Ellen Byron featuring James Stengel who …
Developer Programs Key to Upward Cycle
In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball …
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