Archive | Market Power

The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.

tim Kastelle

Innovation In the Social Era

About a year ago, a blogger I had never met posted something online that he called “An Innovation Matrix”. I thought the blogger had a really original idea — something that took innovation both deeper and beyond the Blue Ocean thesis. I encouraged him, certainly guided him, and — every now and then — challenged  More

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Thriving in the SocialEra & What it means for Social Business

When you realize social can affect everything, you can create value entire differently. And that has huge implications for us as leaders, for our organizations and for our economy. But it will mean we need to stop thinking “Social Media” and start thinking about what Social really means — to be connected, purposefully and in  More

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3 Must-Reads for this Weekend #13

Welcome to Fall, 2012! Hope you are getting your pumpkins, and your fall gear out this weekend. There’s a definite crispness in the air here in California. These stories  caught my eye this week; All address the tension of scale and meaning, much like #SocialEra. 75% of the S&P500 in 2020 won’t be ones we  More

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Our Obsession with Scale is Failing Us

Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something  More

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More