Archive | Market Power

The strategic stuff that lets you create market power — from business models, AND market definition, AND Value Propositions, AND solid go-to-market strategy, AND market defense plays AND pricing models — and win in the marketplace.

Aside

What Steve Jobs Taught Me About Growth

Finding that first market — a few customers willing to pay for your early product – is hard enough. But there’s one thing that may be even harder. And that’s finding the second market.   Especially because companies are often so focused on protecting what they already have. In 1996 when Steve Jobs first returned to [...]

Continue Reading 0
Aside

Stop Blaming the Systems

The next time a customer service rep says, “The computer won’t let me do that” or “The system tells me what to do,” remember this: Behind every such phrase is a set of processes designed, or at least endorsed, not by computers but by human beings somewhere in the corporate hierarchy. The system may tell [...]

Continue Reading 11
Aside

Netflix Pricing: What Not To Do

Netflix, a service whose adoption rate has been growing at astounding rate of 3.6M users a quarter, has changed the way we watch shows and movies at home. They are one of the most successful tech firms started in the late 90s. Just think of some of their dot.com competitors: Excite, Kosmo, and Webvan and [...]

Continue Reading 15
Aside

TEDx: How We Deny Innovation

Innovation! Isn’t it Great?! We just love talking about innovation and thinking about innovation, and tweeting about innovation. But we actually suck at it, for entirely human reasons. There are 3 things we need to understand about our own humanness in order for us to unleash our own potential (and the potential of our organizations): [...]

Continue Reading 2
Aside

MurderBoarding™

It’s not about how many ideas we have, it’s how many we kill so that we end up with 1 unifying, clear answer for what matters to us and why. That’s the philosophy behind MurderBoarding ™. MurderBoarding provides a framework for a group to arrive at a shared decision around 1 direction. While many resources [...]

Continue Reading 1
Aside

Going from Suck to Non-Suck

I mentioned last week I wanted to get you more insights into books I think are worth attention. Today, I want to share with you Peter Sims new book, Little Bets. Peter is a Silicon Valley type, from Stanford…and he’s written a great book that anyone could use and get something from. If there was [...]

Continue Reading 0
Aside

Love & Brands

A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing.   Anything strike you as seriously wrong about that?     Just think for a minute and you’ll get it…. Yes, that’s right. Twitter only started in [...]

Continue Reading 3
Aside

The Argument for Fighting

Ever have the flu but still have to go to the office? A functional culture is like that. It’s sufferable and not deadly; so, we plod on. A bad culture is one we run from; we can see or feel that something is missing either in direction, values, protocols or results. But functional cultures are ones [...]

Continue Reading 7