When you realize social can affect everything, you can create value entire differently. And that has huge implications for us as leaders, for our organizations and for our economy. But it will mean we need to stop thinking “Social Media” and start thinking about what Social really means — to be connected, purposefully and in More
The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.
I have to admit that I see red whenever I see people pick on big firms for not being able to innovate, or celebrate startups alone as “getting it”. I teach and advise entrepreneurs (from Stanford, in Silicon Valley, et al) and I’ve advised and worked with some of the best global Fortune 500 firms More
Welcome to Fall, 2012! Hope you are getting your pumpkins, and your fall gear out this weekend. There’s a definite crispness in the air here in California. These stories caught my eye this week; All address the tension of scale and meaning, much like #SocialEra. 75% of the S&P500 in 2020 won’t be ones we More
Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something More
When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the More
As you might have noticed, I took the summer off. Well, not quite off. More like away. I went to Scotland, and gave a talk at TEDGlobal on the topic of openness. I also finished a new book (my 2nd title) on the #SocialEra that Harvard Press releases next week. Yet, I also managed to More