When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the More
The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.
As you might have noticed, I took the summer off. Well, not quite off. More like away. I went to Scotland, and gave a talk at TEDGlobal on the topic of openness. I also finished a new book (my 2nd title) on the #SocialEra that Harvard Press releases next week. Yet, I also managed to More
Jack Andraka a 15-year-old student from Maryland, came up with a paper sensor that detects pancreatic cancer 168 times faster than current tests. It’s also 90% accurate, 400 times more sensitive, and 26,000 times less expensive than today’s methods. In short: It’s a lot better. Andraka was inspired to focus on pancreatic cancer because a More
Because I am a bit heads-down working on my 2nd book title (for Harvard Press, out in the fall), I have only a few words of my own to spare. Instead, here are some words and ideas from others… 5 that I find worth sharing. Openness Matters. Thomas Friedman wrote a column in Sunday’s NYT More
When you write online, no one checks to see if you have a journalism degree before they start to read. If you experience an earthquake and want to report on its danger or safety, no one asks your credentials before you report to Ushahidi. And if you were interested a creating a new company, you More
In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about similar ideas in the fast/fluid/flexible series on business models. His set of ideas provoked me into asking a series of questions to and with Philip More