In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about similar ideas in the fast/fluid/flexible series on business models. His set of ideas provoked me into asking a series of questions to and with Philip More
The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.
In the past 100 years, we needed institutions to create scale. Firms provided us with a more efficient way to create value by lowering collaboration costs and increasing the access to information. Centralized firms enabled what individuals could not do on their own. One side effect, though, was that the customer became “out there”. Also, More
I was recently connected to Haydn Shaughnessy, the Forbes columnist and E2.0 expert, who just wrote a book, called the Elastic Enterprise. In it, he mentioned that one of the main transformations that the elastic enterprise brings is a new form of scale. As you know I’ve written about this topic of scale in the More
During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about More
“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are neither hired nor paid by you. “Competition” More
This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. The headline has caused some interesting discussion / perspectives. (It also got some VERY strong personal attacks going.) I’m curious to see what you think, More