Archive | Market Power

The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.

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5 Must-Read Week(day) Reading

Because I am a bit heads-down working on my 2nd book title (for Harvard Press, out in the fall), I have only a few words of my own to spare. Instead, here are some words and ideas from others… 5 that I find worth sharing. Openness Matters. Thomas Friedman wrote a column in Sunday’s NYT  More

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Resilient Organizations & Open Networks

In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about similar ideas in the fast/fluid/flexible series on business models. His set of ideas provoked me into asking a series of questions to and with Philip  More

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What defines scale?

In the past 100 years, we needed institutions to create scale. Firms provided us with a more efficient way to create value by lowering collaboration costs and increasing the access to information. Centralized firms enabled what individuals could not do on their own. One side effect, though, was that the customer became “out there”.  Also,  More

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The Elastic Enterprise

I was recently connected to Haydn Shaughnessy, the Forbes columnist and E2.0 expert, who just wrote a book, called the Elastic Enterprise. In it, he mentioned that one of the main transformations that the elastic enterprise brings is a new form of scale. As you know I’ve written about this topic of scale in the  More

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about  More

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