Tag Archives | Best Buy

Aside

What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]

Continue Reading 38
Aside

What Steve Jobs Taught Me About Growth

Finding that first market — a few customers willing to pay for your early product – is hard enough. But there’s one thing that may be even harder. And that’s finding the second market.   Especially because companies are often so focused on protecting what they already have. In 1996 when Steve Jobs first returned to [...]

Continue Reading 0