Tag Archives | business 2.0Satjiv ChahillM&MsCustomizationUser ExperienceDesign business modelCustomer experience


The Customer Experience: The Design Moment of Truth

Business 2.0 ran an article this month on their ‘2nd annual bottom line design awards’. The article promised to “go beyond surface beauty to single out objects that look good not just in pictures, but also on their makers’ income statements.” According to them, “design aesthetic was but one of 10 metrics we used to  More