Because all the “right” strategies in the world could be applied to any business but what makes it right for them is really about leveraging their core strengths today. So it’s about discernment certainly to figure out what is a company’s strength today. And what are they clearly not able to do. And then to look at that clearly, without bias to think about what makes sense. I suppose in some way it’s the role of a parent to a child or a teacher to a student. The parent or teacher sees things the child or student doesn’t. Not because the child is stupid or the student ignorant, but both are learning and are too close to the situation themselves to have some perspective of what true gifts / strengths / abilities they should place their leverage.
Tag Archives | Business Strategies
Invention is the classic way to build a successful company. However, invention is much harder for a mature company or a mature technology. Business model innovation is an attractive option in many cases as a way to differentiate an offer, improve profitability or both. Below are five emerging business models.
While SAP’s brand and development resources are enormous assets, SAP’s operations—the very way it does business—must be re-thought for BBD and the changes required for success are fundamental in every sense. SAP needs to re-think its sales, services, integration, support, development and revenue models. The enterprise sales force is too expensive to address mid-sized customers and the R/3 eco-system is ill-suited to address BBD deployment. Even the SaaS revenue stream will require major adjustments.
With their printing division bringing in 30% of HP’s $91.7 billion in revenue in 2006 – and more than half its operating profit – it’s easy to see why new printers and services are being rolled out to encourage printing. We’ve all known for years it’s the goose that lays the golden egg for HP.
Now the company is backing that contention with a $300 million ad campaign in which it introduces a slew of new printers and devices that allow users to print without the use of a PC. In partnership with Yahoo, HP has created a printing toolbar that makes creative projects easier, giving users how-to tips.
Staying on top of some latest news, moves, thinking. Things worth paying attention to including FaceBook, Google, Landor Brand Study, & Amazon’s Strategy.
Fox Business Network, the soon-to-debut cable and satellite news channel, has signed Carly Fiorina as a contributor. A highly recognizable business leader, Fiorina is the former CEO….
Marvel Comics used to sell comic books. That was their business. They created comics, they sold them in the form of books. Then, one day, they realize that the real asset isn’t the publishing business. Which is what they had directly built. What they had indirectly built is characters that had stories. And those were assets.
A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, its customers, and the team so I was seriously tempted. Yet, I knew the chances of surviving and thriving in that context were let’s just [...]
I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since 1976. I became a customer in 1984, worked there from ’89-96, left the line briefly for two years and returned in or around the year [...]
Affinity! That illusive icon in the distance that every company wants to attain. When you have it, you’re golden. When you don’t, everything’s a struggle. It’s that tight grouping and bond a customer has with a company, a brand. And every company — small or big — can create it, keep it, grow it or [...]