Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era – are they all the same, or are they quite different? Do you know? If you don’t know, you might be using the wrong term in the wrong context. Which doesn’t sound so bad, but the cost of this is to risk misunderstanding, or quite [...]
Tag Archives | Cluetrain Manifesto
Seven years ago, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger posted an online document called the Cluetrain Manifesto. It laid out 95 principles for communicating with customers online. The Manifesto created big stir, was signed by a lot of people working in the tech industry, and turned into a book that sold well at the height of the Internet bubble. But since then it has been largely forgotten.
Seven years later, the Manifesto is a mixed bag. Some of its maxims are seriously out of date, and a few are just plain wrong. There are also some things missing. Because the document is long, and parts of it are badly off target, we’re reluctant to refer any of our clients to it today.
However, parts of the Manifesto are just plain brilliant, and deserve to be spray-painted on the walls of corporations around the world.