Tag Archives | community

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The Kick In the Pants

I felt his foot so far up my butt that I could practically taste the leather. All the way from Oakland to our end destination of Los Gatos, he went on and on. And when traffic hit us, and slowed us down to a crawl, I almost wept from the agony of more time on  More

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Flesh And Blood

Let me just say the truth that no one else wants to tell you: We are sick to death of that grey faceless icon you let be your image on Linked In or Facebook. Said more positively, we want to see you. Not a grey faceless icon, but you. And, not some weird, Second Life-style  More

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Understanding Twitters Growth

One of the hottest recent stories in the tech industry has been the rapid rise of the messaging service Twitter. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media, with extensive coverage of its adoption by celebrities. In the last month, Google counted about 65,000 news stories mentioning Twitter, and the web tracking service Alexa reported a remarkable 400% increase in traffic to Twitter.com in the last four months. In April 2009, Alexa reported that daily visits to twitter.com surpassed those to cnn.com:

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Community As Social Media Strategy

The passage of California’s Proposition 8 (the gay marriage ban) has created a nasty problem for Yelp and other online reviews sites. The situation is a good example of the complexities of running a social site, and the ability of web-organized groups to distort a social ratings system. I’m not sure what the lesson is  More

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Online Communities, Why They Matter (III)

In strategy work with tech companies, my team and I are frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. To help answer those questions, we surveyed more than 3,000 US web users on their overall Internet usage, and  More

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