A recent analysis said that, all things being equal, a heavy reliance on marketing spend will hurt a company’s stock valuation. Of course, we say. Duh, we think. But have we ever really thought about how much a factor that is? Let’s think about it using an example. There are two stores in the middle [...]
Tag Archives | customer
Strategy Failure = Strategy Creation Process Gone Awry
We’ve all seen it – the company that makes a play for new customers and finds they’ve targeted incorrectly. The product launch that fizzles. A big rebranding move that ends up being underwhelming. Is strategy failure due to poor leadership, lack of execution, bad market data? Have customers moved on, is the timing wrong? Underneath [...]
Metrics: The Long and the Short View
In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few weeks on a client Optimization project where we’re drawing a pattern out of a mosaic of metrics and seeing some interesting insights. While many people [...]