A recent analysis said that, all things being equal, a heavy reliance on marketing spend will hurt a company’s stock valuation. Of course, we say. Duh, we think. But have …
Strategy Failure = Strategy Creation Process Gone Awry
We’ve all seen it – the company that makes a play for new customers and finds they’ve targeted incorrectly. The product launch that fizzles. A big rebranding move that ends …
Metrics: The Long and the Short View
In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few …
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