Blog Yes & Know

How do you measure fulfillment at work?

Just earlier this week, I met a fascinating entrepreneur building a desk that you can love — because it helps you to stand more, and optimizes for your health and …

Where is our DEMING for HR?

Okay, I admit it. I give a shit about people. And so do you. Sometimes you think you really only care about outcomes like stock prices and liquidity moves, and …

Always About Engagement

We all want to be new school and know that the latest top hit song (via iTunes) is a song called SOS by Jonas Brothers. I had to look that up. Because what I pay attention to the most are things I already love. While I’d like to be super hip, the songs that run through my head are more like “The Way We Were” if I’m feeling melancholy, “Sweet Home Alabama” if I feel good, or Madonna’s “Like a Virgin” if I feel, ya know, sassy.
What does this have to do with marketing, you ask?

Involved vs. Committed

There’s a difference between being involved and being committed. To be an athlete you must be committed.

Standing Apart: How a Blender Creates Affinity

The central goal of online marketing isn’t awareness, it’s engagement. And the five key tools to produce engagement are affinity, personality, community, co-creation, and advocacy. Engagement at the broadest level is getting the customer involved with your company, with your products and often, with your people. You want your customers to get to know your organization, its values and services. When customers like what they see and experience, the relationship deepens and it leads to affinity. Thus what was once a distant relationship becomes personal. Another way to same thing perhaps is to say that “Personality replaces traditional brand marketing”