As a reader, I love to learn from other people’s curated lists of what to read. As a critical thinker, I scan many but only read (and share) a few books. And, yesterday I had a chance to see the Best Book List thing entirely differently. As an author. Fast Company chose #SocialEra as one [...]
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What Replaces Marketing
During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]
Stop Squawking; Embody The Change
To embody something, you become the expression of the idea. It’s the difference between saying you support gay marriage and taking the time/energy to throw the party for the couple that had to wait 20 years to get married. It’s the difference between saying speakers at conferences need to be more fresh and then spending [...]