Tag Archives | Innovation

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What was Ford’s Alan Mulally thinking?

Unless you are selling talking beer openers or donuts, comparing your product to Homer Simpson defies conventional wisdom. When your product is a slow-selling car, your actions are certain to leave people saying, “D’oh!”
Yet, this is exactly what Ford Motor CEO Alan Mulally did recently. He wasn’t subtle, in a public speech he projected an image of Homer over a picture of Ford’s Taurus sedan while being critical of the design and talking up future models as much better. We can be pretty sure that this will not rally sales of the Taurus over the coming months, so has Mulally gone mad or is he actually smart?

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Okay, here's a Statistic

So Bain has done a growth survey that shows “senior managers spend less than 3% of their time on the long term view of the future.” In comparison, the same study shows, they “spend 40% of their time focused on the things that go on in the 4 walls of the company”.

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Okay, here’s a Statistic

So Bain has done a growth survey that shows “senior managers spend less than 3% of their time on the long term view of the future.” In comparison, the same study shows, they “spend 40% of their time focused on the things that go on in the 4 walls of the company”.

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Value Chains Come and Go

The PC era came into an end when open took over. Dell, IBM, Microsoft all had market power. And then Open Source + white boxes came along. Now decentralization is driving innovation. No one owns web 2.0. Small teams of 5 or 7 create, and then mash ups and with the alternative business models available,  More

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We think we know… but we don’t

Product Managers and Marketing people often think we know our customers and what they want from us. But let me challenge that thinking. If we knew more about our customers or even our prospects, we might change what we product in terms of experiences. Let me suggest this. When I google shoes, which I am  More

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