Tag Archives | Malone

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I Will Survive – Signed, Corporations

It is in the classic words of Gloria Gaynor’s song, “I will survive”, corporations will “learn how to get along…” A great deal of my community has given up on large organizations, stating that the “true” innovation is now happening at start-ups. What that story misses is that many of the “free agents” we see  More

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Marketing in a Social World

The business equivalent of making sausage is the marketing of marketing. In an op-ed in the Wall Street Journal (November 29-30, 2008), Tom Hayes and Michael Malone explain the new world of marketing in a Web-based world. They have a provocative name (“Marketing 3.0″) and a new concept (the business meme or “beme”). In the end, they sound like apologists trying to make a pitch for why advertising agencies are still relevant and reminds me of this humorous video imaging what would happen if a modern advertising agency designed the stop sign. In short, they are marketing marketing.

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