In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few …
Strategic Defense Moves: Get Closer to your Customer
You know the best way to build a competitive position? By knowing your customer face-to-face, voice-to-voice. Not some abstract idea of who your customer is, but being able to interchange …
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Hype vs. Real Emerging Models for High-Tech Industry
I’ve been home sick a lot lately. First a cold that needed steroids to knock out, later a stomach flu which the whole family bonded over, and now a fever …
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You Have Less Credibility
I hate to be the one to break this to you, but you have less credibility than you once did. It’s nothing personal, mind you. There’s something bigger going on that’s impacting all high-tech companies. Because of it, you’ll want to shift the way you approach the market, before your competition whips past you.
Creativity: build or buy?
Apple is known for creativity, HP is not. Is that random, or a series of choices that accumulates to one direction or the other? Asking what makes an organization or …
It's a Hit!
Ever conceive an idea and then find someone else takes it to market? I had this feeling when reading today’s release of Sandhill’s publication. Mike Mace forwarded it to me …
It’s a Hit!
Ever conceive an idea and then find someone else takes it to market? I had this feeling when reading today’s release of Sandhill’s publication. Mike Mace forwarded it to me …
HP redefines their value proposition for PCs!
Do you know what you are selling to the user? Is it a thing (a unit, a box, a software package) or does that thing get associated with a solution, …
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Marketing is Reality
In a recent meeting with a client, we brainstormed on what to do about an upcoming product announcement by Microsoft. The new Microsoft product will substantially increase the competitive pressure on our client, and in typical Redmond fashion the press and analysts have been briefed about it for months. Even though the product won’t ship until this summer, our client is in effect already competing with it.
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