Tag Archives | mobile

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Trend to Watch: Mobile Payments

Starbucks has become that much more convenient.  Today, the NYT showed us that we can use our phone to buy coffee. No more carrying your wallet, and your phone. At over 7000 Starbucks locations, we can start to do micropayments with our phone app. Anything that gives us easier, faster access to coffee deserves a [...]

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What Now?

When change comes a knocking, what do you do?  I got a disturbing letter on Friday that shifted my world. Things would never be the same as a key member of my community moves on to a new role; the organization involved could suffer, it might grow, but for sure it will be …changed. Change [...]

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When the Best Defense is Growth

If your business is targeted by a larger competitor, the natural response is to want to play defense — to squeeze pricing, take special care of the channel, maybe do some promotions and guerrilla marketing. We’d never advise you to take your eye off a competitor, but the defensive reaction isn’t always the best way to fight. A larger competitor will expect you to do these things, and will usually be well prepared for siege warfare. They’ll be ready to match your pricing and outspend you in the channel in order to drive you out of the market.

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Can the iPhone be Apple’s next big thing?

Apple’s excellent April financial report — revenue up 43% and year over year and profits up 36% — masked the disturbing news that Apple’s iPod business has basically stopped growing. iPod units were up only one percent year over year. Most of Apple’s growth came from the Macintosh business.
Although Macs are on a roll at the moment, it’s risky for Apple to rely only on the relatively mature personal computer market for all of its growth. With the iPod now saturating, Apple needs its new iPhone business to provide a second growth engine.

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Apple iPhone: Successes/Challenges

The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.

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