I’m an insane online shopper. Online wins over in-person for several reasons. One is research based; if I pick well, I only need to pick a few things that last. 2nd reason is that, most times, I know what it is I’m looking for, if only by category so that makes in-store shopping harder, not More
Tag Archives | mobile
Starbucks has become that much more convenient. Today, the NYT showed us that we can use our phone to buy coffee. No more carrying your wallet, and your phone. At over 7000 Starbucks locations, we can start to do micropayments with our phone app. Anything that gives us easier, faster access to coffee deserves a More
The gaming industry certainly has been getting a lot of attention, especially with new entrants like Zynga creating wide-spread buzz and adoption. Add to that the iPAD and mobile gaming phenomena, and you know that traditional style game companies have to be thinking about how to compete in this new landscape. The execs at EA More
When change comes a knocking, what do you do? I got a disturbing letter on Friday that shifted my world. Things would never be the same as a key member of my community moves on to a new role; the organization involved could suffer, it might grow, but for sure it will be …changed. Change More
The growth of the mobile data marketplace is one of the bright spots for business in the current recession. Mobile carriers report increasing demand for data services, and Apple and Research in Motion both reported strong earnings aided by sales of their smartphone products.
If your business is targeted by a larger competitor, the natural response is to want to play defense — to squeeze pricing, take special care of the channel, maybe do some promotions and guerrilla marketing. We’d never advise you to take your eye off a competitor, but the defensive reaction isn’t always the best way to fight. A larger competitor will expect you to do these things, and will usually be well prepared for siege warfare. They’ll be ready to match your pricing and outspend you in the channel in order to drive you out of the market.