My friend, Professor Terri Griffith sent this Yelp Review of Acme Bakery tonight because the review takes a side trip through REI… Check it out: This is a delightful tiny, but busy bakery. Everyone in town either knows first-hand how good the bread is or has been tipped off by Yelp. I was visiting from [...]
Tag Archives | Purpose
Thriving in the SocialEra & What it means for Social Business
When you realize social can affect everything, you can create value entire differently. And that has huge implications for us as leaders, for our organizations and for our economy. But it will mean we need to stop thinking “Social Media” and start thinking about what Social really means — to be connected, purposefully and in [...]
What Replaces Marketing
During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]
Speed Over Greed
Anyone who wonders why we don’t have more start-ups hasn’t noticed that it is the hardest job in the world. You start from nothing. One team I was working with in the spring of this year just oozed joy when they had earned their first $49 from someone they didn’t know. Getting to this point…building [...]
The Success Equation
Human stuff — the soft stuff — is rarely valued. We talk about it, sure. But we don’t change it. We don’t reinvent it. We give lip service to it but, when times are tough, we focus on the hard stuff. We manage numbers because it’s easier. We say we value people but we focus [...]
Love & Brands
A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing. Anything strike you as seriously wrong about that? Just think for a minute and you’ll get it…. Yes, that’s right. Twitter only started in [...]
Why. I. Am. Doing. This.
A name. I start January with the desire to name this humble blog. Which begs the question, “what is this blog about? What will I write about? Would I go deeper on the theme of “win markets”, which is what I am most known for? Will I continue to wander about as I have for [...]