Tag Archives | Social Strategies

BusinessWeek Cover_Mayer

Can Mayer Save Yahoo and How?

Today, BusinessWeek ran a front cover story on Marisa Mayer’s leadership of Yahoo, asking what seems like a 10-year old question, ‘can it be saved?’ Having grown up in Silicon Valley and worked in tech most of my career, I have followed every move, shake, disaster and firing that has happened there. Because the Yahoo  More

Social Media vs Social Business

What is “social”? (An Etymology of Sorts)

Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era – are they all the same, or are they quite different? Do you know? If you don’t know, you might be using the wrong term in the wrong context. Which doesn’t sound so bad, but the cost of this is to risk misunderstanding, or quite  More

Like a Virgin

I was recently flying Virgin America on my way home from NYC. I usually check my watch just as the gates are about to close, to see if we’re leaving on time and the next phase countdown for the journey. In this instance, as I looked down, there was no watch. This watch was the  More

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More

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Resilient Organizations & Open Networks

In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about similar ideas in the fast/fluid/flexible series on business models. His set of ideas provoked me into asking a series of questions to and with Philip  More

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about  More

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