Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era – are they all the same, or are they quite different? Do you know? If you don’t know, you might be using the wrong term in the wrong context. Which doesn’t sound so bad, but the cost of this is to risk misunderstanding, or quite [...]
Tag Archives | Social Strategies
Like a Virgin
I was recently flying Virgin America on my way home from NYC. I usually check my watch just as the gates are about to close, to see if we’re leaving on time and the next phase countdown for the journey. In this instance, as I looked down, there was no watch. This watch was the [...]
Traditional Strategy Is Dead. Welcome to the #SocialEra
When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the [...]
Resilient Organizations & Open Networks
In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about similar ideas in the fast/fluid/flexible series on business models. His set of ideas provoked me into asking a series of questions to and with Philip [...]
What Replaces Marketing
During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]
Stop Talking About Social and Do It
“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are neither hired nor paid by you. “Competition” [...]
Social Means Freedom, For Better or Worse
This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell. (Part I, the foundational rules of the social era can be found here.) Do let me know what you think.. and especially what you want to see addressed [...]
Rules for The Social Era
I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to win in it. Instead of ‘Built to Last’, we need to ‘Build for Speed’. [...]
What Barack Obama Could Learn from Vivek Wadhwa
Ever since the presidential election of 2008, I’ve been getting progressively mad about something. I got enthralled with an administration that wanted to connect with people in the social era to create change. Perhaps unrealistically, I had this hope it would carry beyond the election cycle. I knew it wouldn’t be easy but I thought [...]
Enough About You
I remember when I first joined online communities. How foreign it all felt. Who was “out there” that I was tweeting to? Who was going to read the blog that I was writing on? I spent my energy in real-life relationships more than online. I would poke my nose in and not “get it” very [...]