Tag Archives | Starbucks

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Are You Standing Out Today?

People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items are, well, the things you find on Amazon. If I start to  More

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Must Read Weekend Reading

Does Being Nice Pay Off? Two interesting research pieces crossed my desk in the past few weeks. One, from Stanford, argues that while people want to hang out with generous, kind, honest, sincere, and trustworthy people, they often select (hire or buy from) people who exhibit competitiveness, effectiveness, intelligence, and confidence. The other, from Harvard,  More

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Enough About You

I remember when I first joined online communities. How foreign it all felt. Who was “out there” that I was tweeting to? Who was going to read the blog that I was writing on? I spent my energy in real-life relationships more than online. I would poke my nose in and not “get it” very  More

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