Let me just say the truth that no one else wants to tell you: We are sick to death of that grey faceless icon you let be your image on Linked In or Facebook. Said more positively, we want to see you. Not a grey faceless icon, but you. And, not some weird, Second Life-style More
Tag Archives | twitter
A friend asked me if I was mad at Seth Godin. And I was surprised. And then he reminded me that I had said something like “God damn that Seth Godin for another brilliant remark” on Twitter. I vaguely remembered typing it, so I paused. Was I mad, I wondered? I checked my soul. No, More
Wallace Stevens once said, “Perhaps the truth depends upon a walk around the lake”. Well, my own walk has been along a creek. But it did lead me to find my truth. And, my truth is this: Integration matters. Let me explain how that matters in this context. You might remember, I shut down my More
What would you say to the Leader who says “we just shouldn’t be that transparent” or “being transparent in the marketplace will ruin our competitive advantage”? Pam Fox Rollin asked me that question in our recent podcast. Besides “that’s bullshit”, I thought? Alas, I did not let my inside voice become my outside voice, but More
Squirming. That’s what I do when I get an email from someone i want to connect with but it’s the wrong medium. I have to then decide if i want to let a NYT writer into Facebook where he’s only going to get pics of my kids, (and thereby find me incredibly boring!) or to More
As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.
The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement–and enhancement–for the transaction-based buying funnel.