Tag Archives | Value Proposition MarketingProduct LifeCycle ManagementFeature Trade off Product Management

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Finding the Core Value Proposition is Key

I recently got introduced to an up-n-coming PLM (product lifecycle management) software vendor who shall remain nameless. There are several notable vendors already in the PLM space including IBM, PTC, Borland, UGS (a division of EDS) , and about 40 others that showed up on the first page of the Google scan. There was value  More

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