Truth in Business

Truth in business. Is that possible?
The spirit is nourished by truth, and goodness. So if in business, we don’t have truth, then does that mean business is soulless?
I hope not.
I hope that we create openness and truth and a way to make things and relationships better because we name ‘it’ with truth, and acknowledge what is right in front of us. Because only when we call the thing by its real name, can we make it change. A monster is only a monster because of the darkness at night. With truth, there is light and things take on its real form and not some imagined fear.
And with truth, we can make sure business has the engine that fuels passion, creativity, creation.