Value Chains Come and Go

The PC era came into an end when open took over. Dell, IBM, Microsoft all had market power. And then Open Source + white boxes came along. Now decentralization is

We think we know… but we don’t

Product Managers and Marketing people often think we know our customers and what they want from us. But let me challenge that thinking. If we knew more about our customers

Porter Model is Dead

I’m at the O’Reilly conference of Emerging Technology and it’s giving me just the right setting (and time away from the day job of leading Rubicon) to capture an idea

What did you think I meant?

A couple blog entries ago, I suggested that while most companies think of the “home page” as their entry to their web experience, most people googled their way into a

The guides

I met last week with this incredibly zany guy named Nick Hayes of Influencer 50. His firm understands influencer marketing at a very deep level and he’s now in the

Google is your UI

Let me paint a picture of the world today as a company sees it and then again as a customer experiences it. Company View: A company, say yours, has a

Execute revenue growth, or not

I was just reading Double Digit Growth by Michael Treacy. Yes, during work hours. Call it my version of eating bon-bons. I needed a break. And his book is one

Reaching Good Decisions

I spent a walk last week with a friend who is struggling to make a good decision. It’s more a personal decision rather than a professional one. And yet I