Blog Yes & Know

Reinvention of Work

Usually at TED, people talk about success. I’m going to talk about why companies fail and specifically why the old rules — those that once made companies powerful — no …

The Story

We are all telling ourselves stories every day about what is good, what is bad, what is hard and what is easy. What I’ve been telling myself in my role …

The New How Video

Click to play...an overview of The New How.

Lifetime Opportunity Value Equation (LOVE)

One of the challenges with a qualitative process framework like the LOVE model is that it is hard quantify all the benefits, especially during the initial stages of adoption. The latest McKinsey Global Survey looks at the business benefits from Web 2.0. Operationalizing the LOVE model in practice leverages many aspects of Web 2.0, so the McKinsey data is perhaps the most relevant data we currently have for this type of approach.

Social Media: no 1 size fits all

Squirming. That's what I do when I get an email from someone i want to connect with but it's the wrong medium. I have to then decide if i want …

Fill Your Company with LOVE (Framework)

As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns. The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement--and enhancement--for the transaction-based buying funnel.

Za Book Title

Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we've made the …

Growth In A Down Economy

Can your business grow in a down economy? According to a VARBusiness survey of 117 solution providers ("7 Ways to Grow in a Down Economy, VARBusiness, February 2009), fully half are expecting to grow in 2009. Does this seems crazy? It didn't seem so to me until after I read the list of top strategies that the VARs had for achieving this growth. Any business that helps customers do more with less should do very well; something to which the booming SaaS / on-demand software market can attest. But, unless you are in a hot growth market, the same-old, same-old will not produce results in 2009. And, if you are in a hot-growth market like enterprise SaaS solutions, doing the right things during a down market will act like a competitive force multiplier.