Is Marketing considered a a Corporate Performance Contributor? From conversations I'm having around the Valley, I've come to realize that marketing and its relevancy to the C-Suite is (in cleaned …
Walking the Walk.
This story is telling! Jeffrey Swartz, the CEO of the Timberland Co., strode purposefully into a New York office packed with McDonald's executives. Dressed in a blazer, jeans, and Timberland …
RIM's Blackberry Campaign Commentary
Blackberry's been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry "why you loved it". From there, you could read other …
RIM’s Blackberry Campaign Commentary
Blackberry's been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry "why you loved it". From there, you could read other …
CMOs: Lead a Revolution!
A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, …
Some good reads …
I'd like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since …
Tools, Gadgets and the Like
A major business magazine which has a gear section asked me to contribute ideas. I am so pleased as I love, love, love this section. And it got me thinking, …
Amazon S3: No More Flat-rate Pricing
What does it mean when a vendor adopts flat-rate pricing, but later moves away from it? Does this mean the vendor misjudged the market initially or wised up and found new ways to exploit their customers? The truth is both more and less complicated than any of these explanations. Amazon is in the news because they announced that as of June 1, they are introducing tiered pricing for parts of their S3 web services. Amazon's announcement states that many customers will pay less and some will pay (a lot) more. To understand what is going on, it helps to understand a little about pricing theory and practice.
Digital Slices: Atomizing the Business of Segmentation
Segmentation has always been a key part of marketing. Sorting customers into appropriate segments allows business and marketing types to filter ideas, glean intelligence, set prices, and decide what to offer and what to toss. Segmentation also allows successful companies to produce just the right thing to address the needs of different slices of the market.
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