It's time for marketers to get out of the realm of voodoo and spin, to create a more defensible position for budget dollars and develop a more secure "seat at the table" by being the business champions they are. Sound too good to be true? I think not. The high-tech industry is finally catching up with more established consumer businesses in the areas of metrics and accountability. This is not a marketing trend per se, but a marketing "practice" trend, which is just as important. This is a must-have going forward. I believe marketing can be a data-driven, metrics-focused art.
5 Lessons As Entrepreneur
This week, Rubicon is about to reach a new economic threshold which represents another level of performance and scale. It's a small milestone in the scheme of things, but a …
Adaptability & Change is a High Class Problem; 5 things to review
As a CEO of my own firm, and a change leader working with CMOs of world-class brands, the constant in my life is helping organizations to adapt to new situations …
Adaptability & Change is a High Class Problem; 5 things to review
As a CEO of my own firm, and a change leader working with CMOs of world-class brands, the constant in my life is helping organizations to adapt to new situations …
Yahoo Partners with Motorola: Should You Care?
Yahoo and Motorola recently announced a multi-year deal where Motorola will pre-load Yahoo Go for Mobile on "tens of millions" of mid-priced and high-end Motorola phones. The deal is similar to the deal Yahoo and Nokia struck in January. Currently, Yahoo Go for Mobile is available in US only from Cingular on a single Nokia phone (S60-based Nokia 8862) available since February. 5-10 models are shipping with the service in Europe and Asia.
Web 2.0 Takes Another Step Forward
Market analyst powerhouse Gartner recently came out strongly behind Web 2.0, which we and others see as another step toward the Web 2.0 vision. While Gartner expects the majority of Global 1000 companies to adopt some technology-related aspects of Web 2.0 by 2008, companies will be much slower to adopt the social dimensions of Web 2.0.
Give me that thing called [customer] Love
Just got published on MarketingProfs for what will be a six-part series or "Summer Bootcamp for Business". For those of you that aren't familiar yet with MarketingProfs.com, it's a great …
Generosity in Business: It's needed
Business is often about the 'bottom line'. But there's gotta be more. The bottom line doesn't measure the way in which we work, the way in which people learn, and …
Generosity in Business: It’s needed
Business is often about the 'bottom line'. But there's gotta be more. The bottom line doesn't measure the way in which we work, the way in which people learn, and …
- Culture & Leadership (146)
- Entrepreneurship (160)
- Featured (8)
- Market Power (216)
- onlyness (124)
- Social (80)
- Talks (29)
- Technology & Trends (78)
- The Personal Story (81)
- Uncategorized (195)
