Blog Yes & Know

For every successful market entry, another four fail. We learned that in grad school. One of the few facts that made practical sense, and thus stuck. So it's a brave company that tries to do market expansion, and Cisco is doing it in a new way that's worth learning from. When even your smallest movement makes waves in the market, how do you find the lever that moves you to growth?

For every successful market entry, another four fail. We learned that in grad school. One of the few facts that made practical sense, and thus stuck. So it's a brave company that tries to do market expansion, and Cisco is doing it in a new way that's worth learning from. When even your smallest movement makes waves in the market, how do you find the lever that moves you to growth?

The RIM Blackberry folks finally settled their patent dispute with NTP, averting a feared shutdown of the service. That dispels the ominous cloud hanging over the Blackberry, and now the company can go back to growing wildly, right? Not necessarily. If RIM's watching the landscape carefully, what's happening now is more like emerging from the storm cellar after a thunderstorm only to find two funnel clouds on the horizon. One tornado is Microsoft. The other is market saturation.