While SAP’s brand and development resources are enormous assets, SAP’s operations—the very way it does business—must be re-thought for BBD and the changes required for success are fundamental in every sense. SAP needs to re-think its sales, services, integration, support, development and revenue models. The enterprise sales force is too expensive to address mid-sized customers and the R/3 eco-system is ill-suited to address BBD deployment. Even the SaaS revenue stream will require major adjustments.
Shifting Business Models & What It Means For You
While SAP’s brand and development resources are enormous assets, SAP’s operations—the very way it does business—must be re-thought for BBD and the changes required for success are fundamental in every sense. SAP needs to re-think its sales, services, integration, support, development and revenue models. The enterprise sales force is too expensive to address mid-sized customers and the R/3 eco-system is ill-suited to address BBD deployment. Even the SaaS revenue stream will require major adjustments.
When it Comes to Customer Experience Design, Satisfaction is Sufficient
In the same way that hope is not a strategy, customer experience design is not an accident.
Many companies can miss the mark when it comes to delivering what their customers desire, but most fail in what I might call a blind spot – they fail deliver on their customers’ tacit demands? Those demands are essential needs and involve how the experience of purchase or adoption or use is experienced.
With a few obvious exceptions, such as dealing with Apple, I’m shocked and amazed when my (admittedly low) expectations are exceeded by a customer experience I would characterize as truly delightful. And I’m not unusual in that way. Most consumers will be delighted if a company even comes close to delivering on a customer experience, not just a product.
Can We See More Green? HP’s Print 2.0
With their printing division bringing in 30% of HP’s $91.7 billion in revenue in 2006 – and more than half its operating profit – it’s easy to see why new printers and services are being rolled out to encourage printing. We’ve all known for years it’s the goose that lays the golden egg for HP.
Now the company is backing that contention with a $300 million ad campaign in which it introduces a slew of new printers and devices that allow users to print without the use of a PC. In partnership with Yahoo, HP has created a printing toolbar that makes creative projects easier, giving users how-to tips.
Can We See More Green? HP's Print 2.0
With their printing division bringing in 30% of HP’s $91.7 billion in revenue in 2006 – and more than half its operating profit – it’s easy to see why new printers and services are being rolled out to encourage printing. We’ve all known for years it’s the goose that lays the golden egg for HP.
Now the company is backing that contention with a $300 million ad campaign in which it introduces a slew of new printers and devices that allow users to print without the use of a PC. In partnership with Yahoo, HP has created a printing toolbar that makes creative projects easier, giving users how-to tips.
Week in Review: Spotlight on Key Ideas
Staying on top of some latest news, moves, thinking. Things worth paying attention to including FaceBook, Google, Landor Brand Study, & Amazon’s Strategy.
Something New for Carly Fiorina
Fox Business Network, the soon-to-debut cable and satellite news channel, has signed Carly Fiorina as a contributor. A highly recognizable business leader, Fiorina is the former CEO….
Okay, here’s a Statistic
So Bain has done a growth survey that shows “senior managers spend less than 3% of their time on the long term view of the future.” In comparison, the same study shows, they “spend 40% of their time focused on the things that go on in the 4 walls of the company”.
Okay, here's a Statistic
So Bain has done a growth survey that shows “senior managers spend less than 3% of their time on the long term view of the future.” In comparison, the same study shows, they “spend 40% of their time focused on the things that go on in the 4 walls of the company”.
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