RIM’s Blackberry Campaign Commentary

Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other

RIM's Blackberry Campaign Commentary

Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other

CMOs: Lead a Revolution!

A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company,

Some good reads …

I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since

Amazon S3: No More Flat-rate Pricing

What does it mean when a vendor adopts flat-rate pricing, but later moves away from it? Does this mean the vendor misjudged the market initially or wised up and found new ways to exploit their customers? The truth is both more and less complicated than any of these explanations.
Amazon is in the news because they announced that as of June 1, they are introducing tiered pricing for parts of their S3 web services. Amazon’s announcement states that many customers will pay less and some will pay (a lot) more. To understand what is going on, it helps to understand a little about pricing theory and practice.

Affinity!

Affinity! That illusive icon in the distance that every company wants to attain. When you have it, you’re golden. When you don’t, everything’s a struggle. It’s that tight grouping and

Separating “How” from “What:” An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Separating "How" from "What:" An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Value Chains Come and Go

The PC era came into an end when open took over. Dell, IBM, Microsoft all had market power. And then Open Source + white boxes came along. Now decentralization is