Blog Yes & Know

The Holy Grail Is Reachable

SME / SMB’s–once the Holy Grail of the industry–appear to be a highly coveted group. Moving from being an enterprise player to play in the mid-market is incredibly challenging. We’ve worked with a few companies of late who have asked us to come in and help them achieve this new market summit. Having done this a bunch with some Silicon Valley blue chip names, I can see the common pitfalls they face and want to tell you how to avoid them.

Branding 301: The Advanced Level

Branding. Is only as meaningful as it is consistent. That means colors and type fonts. But it also means experience vs. marketing. So the questions: How consistent is yours? What …

Mobile Users non Loyal … Explained

Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless …

The Holy Grail of the SMB Market

I’ve been working with many a new client who wants to reach the SMB market. These are traditional enterprise companies who want to expand. And they the SMB market as …

When in Doubt, Pilot

Ever heard this? Let’s go 180 degrees in a different direction, at full speed, with everyone on board, and expect our current business to do great while we turn everything …

Grow it .. bigger and wiser

If you were to purposely grow your smarts, you might: – Surround yourself with more creative people, or – Study more (content) ideas, or – Talk more at length debating …

Top 10 Trends for 2007

Top 10 Trends for 2007 High-Tech Markets: 1. The OS matters. With open source, mashups and mobile players all creating different and incompatible platforms, we believe the software platforms of …