With their printing division bringing in 30% of HP’s $91.7 billion in revenue in 2006 – and more than half its operating profit – it’s easy to see why new printers and services are being rolled out to encourage printing. We’ve all known for years it’s the goose that lays the golden egg for HP.
Now the company is backing that contention with a $300 million ad campaign in which it introduces a slew of new printers and devices that allow users to print without the use of a PC. In partnership with Yahoo, HP has created a printing toolbar that makes creative projects easier, giving users how-to tips.
Can We See More Green? HP’s Print 2.0
With their printing division bringing in 30% of HP’s $91.7 billion in revenue in 2006 – and more than half its operating profit – it’s easy to see why new printers and services are being rolled out to encourage printing. We’ve all known for years it’s the goose that lays the golden egg for HP.
Now the company is backing that contention with a $300 million ad campaign in which it introduces a slew of new printers and devices that allow users to print without the use of a PC. In partnership with Yahoo, HP has created a printing toolbar that makes creative projects easier, giving users how-to tips.
Lessons from Amazon Kindle for other tech companies
One of the toughest tasks in the technology industry is jump-starting sales of a platform — a product that requires a lot of third-party content or software. A PC without …
The Man Behind Google’s Open Handset Alliance
If there’s one thing users want, it’s open use of the technology they buy. Hacked iPhones bear testimony to the desire for open cellphone use that is free of carrier restrictions.
Google’s November 5th announcement of their mobile phone software…
The Man Behind Google's Open Handset Alliance
If there’s one thing users want, it’s open use of the technology they buy. Hacked iPhones bear testimony to the desire for open cellphone use that is free of carrier restrictions.
Google’s November 5th announcement of their mobile phone software…
Taking web apps out of the browser: Does anybody care?
In late October the Mozilla Corporation announced Prism, the new version of its Webrunner technology that lets web applications run outside the browser. Mozilla positioned Prism as an open alternative to Adobe Air and Microsoft Silverlight, two other efforts to enrich web applications. Mozilla called Air and Silverlight “proprietary platforms” that seek to replace the Web. By contrast, Prism is supposed to be a “powerful and open platform” for innovation.
Week in Review: Spotlight on Key Ideas
Staying on top of some latest news, moves, thinking. Things worth paying attention to including FaceBook, Google, Landor Brand Study, & Amazon’s Strategy.
Can't We All Just Get Along?
I’m seeing a proliferation today of headlines that indicate….
Can’t We All Just Get Along?
I’m seeing a proliferation today of headlines that indicate….
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