Separating “How” from “What:” An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Separating "How" from "What:" An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Value Chains Come and Go

The PC era came into an end when open took over. Dell, IBM, Microsoft all had market power. And then Open Source + white boxes came along. Now decentralization is

Porter Model is Dead

I’m at the O’Reilly conference of Emerging Technology and it’s giving me just the right setting (and time away from the day job of leading Rubicon) to capture an idea

Execute revenue growth, or not

I was just reading Double Digit Growth by Michael Treacy. Yes, during work hours. Call it my version of eating bon-bons. I needed a break. And his book is one

Mobile Users non Loyal … Explained

Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless

The Holy Grail of the SMB Market

I’ve been working with many a new client who wants to reach the SMB market. These are traditional enterprise companies who want to expand. And they the SMB market as

Top 10 Trends for 2007

Top 10 Trends for 2007 High-Tech Markets: 1. The OS matters. With open source, mashups and mobile players all creating different and incompatible platforms, we believe the software platforms of