My experience over the past year with digital video (DV) makes me wonder if the market is changing in important ways that are perhaps not being picked up by the market. Like so many parents, I bought my first camcorder after the birth of my first child. My wife and I took lots of video the first few years, and I spent many, many, many hours turning the first couple of years into a decent—but not great—movie. By the time my son turned six, I had four years of partially edited video and was falling further behind even though we were taking less video and I had better software. Suddenly, a year ago I started taking a lot more video and within days turned it into dozens of five to eight minute videos kids and adults love to watch.
I don’t have a whole lot more time on my hands, so what changed? Hint: the difference is not the fabulous editing software now available for consumers, nor any of the snazzy little DV cameras on the market. It is more fundamental than that.
The Rise of Product Management
We’re seeing a rising tide of interest in the art and science of product management. The product manager is the person who translates customer requirements into product features at the start of a development process, and who translates the features back into customer benefit messages at the end. As the point of contact between market reality and engineering reality, a product manager is the linchpin who can make a product into a market success – or doom it to irrelevance. But product management isn’t well understood within many corporations. They often fail to give product managers the support, training, and empowerment they need to succeed.
CTIA: Thin Phones and Fat Interfaces
The recent CTIA show in Las Vegas was awash in new mobile phones. If you didn’t make it to the show, here’s one highlight and one lowlight:
Fighting with 4 Swords: The Art of Competitive Play
Rubicon has a defense practice, which we would love to call “Fighting With 4 Swords: The Art of Competitive Play”. Unfortunately, that’s too long to put on our business card …
While I’m at it, employees need care too
The customer point of view is one often written about in this blog and others. I wrote about customer nurturing last week. In essence, we need to take care of …
While I'm at it, employees need care too
The customer point of view is one often written about in this blog and others. I wrote about customer nurturing last week. In essence, we need to take care of …
Sales model is critical go-to-market piece
Getting caught up on reading as I nurse a cold today. An article worth highlighting. On page B10 of this (3/28/06) Tuesday’s WSJ, there was an article on marketing strategy …
How is consulting different than therapy?
A client asked me this question during what was our consultation meeting: “How is consulting different than therapy?”. Great question, isn’t it? So while I came up with some rational …
Great Product Management starts with…
One of the more common questions I hear from product management teams is based on figuring out why company A is successful and company B is not. Perhaps it’s that …
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