Blog Yes & Know

HP watchers have been on quite a ride over the past few years. It’s been full of thrills, change, some major bumps, and, finally, a financial performance that has shareholders applauding. How did they get to this point? There are many explanations, but I like the contribution that consistent product messaging has made to their new situation.

Spring brings the South by Southwest (SXSW) interactive, film and music festivals and conferences to Austin, Texas. This year, the events also spawned new interest in Twitter, the first microblog and originally an R&D project of Odeo. Tech celebrities at SXSW made heavy use of Twitter and created tremendous attention for it in their blogs and in the media. Winning the Web Award in the blog category increased the hype around it, though some users find the 140 character limitation difficult to work with.

Affinity is described by Merriam-Webster as 1.) an attraction to or liking for something, and 2.) likeness based on relationship or causal connection.
Customers may like many different companies, but when it comes to affinity, there are few firms that make the grade. So what is it, this word affinity, and how is it different from love?