CMOs: Lead a Revolution!

A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company,

Some good reads …

I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since

Affinity!

Affinity! That illusive icon in the distance that every company wants to attain. When you have it, you’re golden. When you don’t, everything’s a struggle. It’s that tight grouping and

Separating "How" from "What:" An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Separating “How” from “What:” An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Reaching Good Decisions

I spent a walk last week with a friend who is struggling to make a good decision. It’s more a personal decision rather than a professional one. And yet I

When in Doubt, Pilot

Ever heard this? Let’s go 180 degrees in a different direction, at full speed, with everyone on board, and expect our current business to do great while we turn everything