Blog Yes & Know

The Revolution at Home

It might be taking things too far to say that what’s happening in the US is the same as what’s  happening internationally. In the recent uprisings in Tunisia, Egypt, Algeria, …

Humanize Thru Trust

“Do you trust him/her?” The answer to that question determines a lot – whether you follow a leader, and whether others follow you. Given the centrality of this tenant to, …

The Kick In the Pants

I felt his foot so far up my butt that I could practically taste the leather. All the way from Oakland to our end destination of Los Gatos, he went …

Flesh And Blood

Let me just say the truth that no one else wants to tell you: We are sick to death of that grey faceless icon you let be your image on …

Understanding Twitters Growth

One of the hottest recent stories in the tech industry has been the rapid rise of the messaging service Twitter. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media, with extensive coverage of its adoption by celebrities. In the last month, Google counted about 65,000 news stories mentioning Twitter, and the web tracking service Alexa reported a remarkable 400% increase in traffic to Twitter.com in the last four months. In April 2009, Alexa reported that daily visits to twitter.com surpassed those to cnn.com:

Community As Social Media Strategy

The passage of California’s Proposition 8 (the gay marriage ban) has created a nasty problem for Yelp and other online reviews sites. The situation is a good example of the …

Online Communities, Why They Matter (III)

In strategy work with tech companies, my team and I are frequently asked about web communities — how they operate, what they can and can’t do, and how a company …

Winning Business Models: Innovation vs. Invention

Invention is the classic way to build a successful company. However, invention is much harder for a mature company or a mature technology. Business model innovation is an attractive option in many cases as a way to differentiate an offer, improve profitability or both. Below are five emerging business models.

Always About Engagement

We all want to be new school and know that the latest top hit song (via iTunes) is a song called SOS by Jonas Brothers. I had to look that up. Because what I pay attention to the most are things I already love. While I’d like to be super hip, the songs that run through my head are more like “The Way We Were” if I’m feeling melancholy, “Sweet Home Alabama” if I feel good, or Madonna’s “Like a Virgin” if I feel, ya know, sassy.
What does this have to do with marketing, you ask?