Blog Yes & Know

3 Ways: Know You’re A Start-Up

Culture has to be one of the most popular topics, yet analytically hard to quantify. It thus gets relegated to the “soft stuff” because there is little evidence-based research supporting …

3 Ways: Know You're A Start-Up

Culture has to be one of the most popular topics, yet analytically hard to quantify. It thus gets relegated to the “soft stuff” because there is little evidence-based research supporting …

Google as Your Culture?

Here in the valley, there’s a weird awe of Google. It reminds me of the awe that Apple once had when I was there — as a place where the …

Ingredients of Workplace Happiness

Inspired by reading the Happiness Project by Gretchen Rubin, I asked a series of questions on Friday about workplace happiness. I used happiness as a shortcut word for a place …

The Missing Strategic Ingredient

Part of the difficulty in strategy creation is the temptation to direct rather than ask open-ended questions. When the C-suite sends a directive telling people to head in a certain …

Standing Apart: How a Blender Creates Affinity

The central goal of online marketing isn’t awareness, it’s engagement. And the five key tools to produce engagement are affinity, personality, community, co-creation, and advocacy. Engagement at the broadest level is getting the customer involved with your company, with your products and often, with your people. You want your customers to get to know your organization, its values and services. When customers like what they see and experience, the relationship deepens and it leads to affinity. Thus what was once a distant relationship becomes personal. Another way to same thing perhaps is to say that “Personality replaces traditional brand marketing”