Blog Yes & Know

The 5 Structural Elements of Strategy: Decision-Making

Strategy has 5 Structural Elements – power distribution, decision-making, idea generation, ideas, process and people. Miss tuning one and you’ll fail. Add items that don’t blend and you’ll fail. Decision-Making …

The Missing Strategic Ingredient

Part of the difficulty in strategy creation is the temptation to direct rather than ask open-ended questions. When the C-suite sends a directive telling people to head in a certain …

Don’t Miss the Middle When Formulating Strategy

What purpose does middle management serve in strategy development? Misunderstandings between the C-suite and middle management lead to bad decisions, loss of time and loss of money. Many organizations have …

Don't Miss the Middle When Formulating Strategy

What purpose does middle management serve in strategy development? Misunderstandings between the C-suite and middle management lead to bad decisions, loss of time and loss of money. Many organizations have …

I sits, thinks, and writes (and shop)

So I do sit, and think, and write. I do it from coffee shops. I do it in the middle of the night when my son and husband are asleep so i don’t take away from family tie. And after all my solace to think, I start to iterate and shape and mold ideas further with this collaborative team. And then I meet with lots of people who guide and shape and restructure and critique. Hard, and time consuming, but also fruitful.

Who Owns Strategy? We All Do.

A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In …

Web 2.0: A Strategy Guide – Professor and Speaker Amy Shuen Captures the Essence

In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (she’s taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isn’t a book filled with hype–it provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies.