Blog Yes & Know

Affinity is Different From Love

Affinity is described by Merriam-Webster as 1.) an attraction to or liking for something, and 2.) likeness based on relationship or causal connection.
Customers may like many different companies, but when it comes to affinity, there are few firms that make the grade. So what is it, this word affinity, and how is it different from love?

Separating “How” from “What:” An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Separating "How" from "What:" An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Virtualization in the Real World

Conventional wisdom, in lumping Second Life with MySpace, FaceBook and other social networking sites, dismisses it as merely a social site. By “dismisses” I don’t mean to say that people think as a phenomena it is unimportant and can be ignored, but merely that they think of its impact solely in terms of social interaction. I am more convinced than ever that Second Life is really a new medium of virtualization, and is far more revolutionary than most people realize.

Consumers to Corporations: Where’s My Experience?

With a print job deadline looming, I Googled on Kinko’s, figuring I’d get their number and call before I went over. Clicking again for more information, I was faced with the FedEx landing page. Suddenly, my services and solution were reduced to 8-point type–the most subsidiary of subsidiaries–and the services I wanted were nowhere to be found.