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The boxing match begins: Amazon, Google, and Paypal

This is one getting seats for:
Reported here, but summarized with this starting point:

Amazon, in its bid to become the underlying utility of the new web world, today confirmed what had been rumored earlier: a payment service that will compete with PayPal and to some extent, the nascent Google Checkout services.
Just to be clear, Google Checkout and Amazon FPS are not building their own payment service, where PayPal has a clear lead. Instead they are using the credit card infrastructure to enable payments and online transactions.

Must be a lot of money tied up in online transactions and especially in making them safer if three big vendors like this are vying for it. Hey, which reminds me, where is Yahoo in this play?

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