Was speaking at the Red Herring CMO conference this week on Marketing 2.0 stuff. Good people there. I heard a guy (Scott Sorokin, President of Carat) say something I wish I’d said.
“Outside consultants don’t give in, and don’t give up”.
They don’t give in, meaning they hold onto the vision and do their best to help the organization strive to a better future. Don’t give up because they are compensated and rewarded to complete and achieve. They don’t have competing goals because the client judges them by how well they finish and cross the line of success.